The concept of triple-bottom line was first introduced by _______________ in his book Cannibals With Forks: The Triple Bottom Line of Twenty-First Century Business.
A) John Elkington
B) Adam Smith
C) Milton Friedman
D) Michael Porter

Question

Quizplus · Accepted Answer

The concept of triple-bottom line was first introduced by John Elkington in his book Cannibals With Forks: The Triple Bottom Line of Twenty-First Century Business.

The Concept of Triple-Bottom Line Was First Introduced by _______________